Summer is here for me, and the heat and humidity combo is the Worst, but thankfully I’m mostly indoors reading books. Today’s review is for a recent release, Made in Korea, that exceeded my expectations.
Frankly in Love meets Shark Tank in this feel-good romantic comedy about two entrepreneurial Korean American teens who butt heads—and maybe fall in love—while running competing Korean beauty businesses at their high school.
There’s nothing Valerie Kwon loves more than making a good sale. Together with her cousin Charlie, they run V&C K-BEAUTY, their school’s most successful student-run enterprise. With each sale, Valerie gets closer to taking her beloved and adventurous halmeoni to her dream city, Paris.
Enter the new kid in class, Wes Jung, who is determined to pursue music after graduation despite his parents’ major disapproval. When his classmates clamor to buy the K-pop branded beauty products his mom gave him to “make new friends,” he sees an opportunity—one that may be the key to help him pay for the music school tuition he knows his parents won’t cover…
What he doesn’t realize, though, is that he is now V&C K-BEAUTY’s biggest competitor.
Stakes are high as Valerie and Wes try to outsell each other, make the most money, and take the throne for the best business in school—all while trying to resist the undeniable spark that’s crackling between them. From hiring spies to all-or-nothing bets, the competition is much more than either of them bargained for.
But one thing is clear: only one Korean business can come out on top.
Note: I received a review copy of the book from the publisher in exchange for an honest review.
Made in Korea is billed as a romcom, and it delivers with its funny and dynamic he-said/she-said dual narrative centering two Korean American teens. Valerie is an ambitious and resourceful girl with an acute business sense while Wes is much less assertive and socially awkward, but still astute in his own way, and sensitive in a way that makes you want to protect him.
The plot of Made in Korea is over-the-top in a K-drama worthy fashion, with twists and turns and increasingly high stakes driving the suspense as the story unfolds. The rivals/enemies-to-lovers trope is wielded with grace and humor as Valerie and Wes navigate that weird gray area where you’re supposed to want the other person to fail but can’t help but respect and even like them.
What really made the book for me is that the lighter romcom elements are grounded by a more serious and earnest theme of wanting to be Seen. While on the surface they may seem radically different, Valerie and Wes both desperately crave the approval and support of their parents. Valerie’s mom constantly compares her to her perfect-on-paper older sister and finds her wanting, dismissing her K-beauty business as child’s play. Wes’s dad requires him to seek out a stable and lucrative field above all else, including his dreams of becoming a musician. These conflicts provide depth to the protagonists’ motivations in their competing businesses and create common ground between them for their blossoming friendship and eventual romantic entanglement.
While their parents may not give them the support they need, Valerie and Wes each has their own support system: Valerie has her Halmeoni, who loves her unconditionally and serves as her rock, and Wes reaches out to his paternal uncle, who understands his experiences as someone who is himself a musician by trade and similarly subjected to the disdain and disappointment of Wes’s father. These relationships add a layer of nuance to their family dynamics and offer hope and solace to the two main characters.
Three other major supporting characters also won my heart: Charlie, who is Valerie’s cousin and business partner; Pauline, a biracial Korean American who ends up partnering with Wes for his business as a way to connect with her heritage; and Taemin, an irreverent Korean American teen who’s trying his best to turn over a new leaf. Pauline is geeky in a way that I understand all too well while Charlie is the charming and loyal sidekick who deserves better because Valerie is too caught up in her own issues to notice that she’s mistreating him. Charlie and Pauline once had a biology partner meet-cute, but a certain incident set them adrift and estranged from each other, so they spend the book trying to find their way back to each other. Taemin is adorable in his bad-boy-with-a-heart-of-gold way who becomes a surprising hero/villain of sorts when he is dragged into Valerie and Wes’s shenanigans. I would 100% be down to read sequels or companion books about how these characters develop beyond/after the events of Made in Korea.
Conclusion: While reading Made in Korea, I laughed out loud multiple times, and toward the end, I found myself crying as well because it’s so heartfelt. It was a wonderful rollercoaster ride of emotions, and I hope it can bring other readers the same experience.
About the Author:
Sarah Suk (pronounced like soup with a K) lives in Vancouver, Canada where she writes stories and admires mountains. When she’s not writing, you can find her hanging out by the water, taking film photos, or eating a bowl of bingsu.